Kathy Sipple: Social Media Tips For Business


Social Media as Social Lubricant?

I began thinking about how Twitter, Facebook and even LinkedIn have changed the nature of the networking events I attend. Curious whether others had already commented on this phenomenon, I tried Googling a few related words and stumbled onto a post from the Chicago Tribune that said, “Just as beer is a social lubricant in real life, Twitter and Facebook are social lubricants Continue reading

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No Reservations?

I stumbled onto this blog post today about Kristie Lu Stout, an anchor on CNN and mother of a 7-month old, reserving the URL, Twitter ID and Gmail account for her infant child. Talk about forward thinking!

A lot of people I encounter are interested in social media, but have some concerns about jumping in. What reservations, if any, do you have about social media? Some of the common objections I hear are: Continue reading



Speak the Local Language

When I teach my social media classes, I tell students that each social networking site has different customs and expectations. Different types of conversations are going on in each place, depending on who is there and what they want to accomplish. I find metaphors helpful to explain…

LinkedIn is a little like an executive cocktail party. It’s pretty much all business all the time. People who are on this site are there for the most part to form business connections, period. And you better like blue, because that’s what your profile will look like. Don’t expect to find fancy “skins” that allow you to have a Continue reading



5 LinkedIn Tips for Better Networking

Here are 5 tips I offer for getting more out of networking with LinkedIn. I may offer 5 more some other day and these are not necessarily the 5 most important, but here they are:

1. Customize your public profile URL.

This means your profile URL will look like this:

http://www.linkedin.com/in/kathylegnersipple

instead of this:

http://www.linkedin.com/in/nPr1smt1i994

What’s easier to remember and find? Don’t know how to do it? It’s easy… Log in to LinkedIn.com. Click on “Profile”, then click on “Edit Profile” tab. Scroll down to “Public Profile” (right above “Summary”) and click “edit.” You will be directed to a new screen. Click “edit” again next to “Your Public Profile URL.” Change it to something memorable–I would suggest your full name. Use a middle initial or and underscore if your first choice Continue reading