Kathy Sipple: Social Media Tips For Business

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading →