Kathy Sipple: Social Media Tips For Business


Social Media as Social Lubricant?

I began thinking about how Twitter, Facebook and even LinkedIn have changed the nature of the networking events I attend. Curious whether others had already commented on this phenomenon, I tried Googling a few related words and stumbled onto a post from the Chicago Tribune that said, “Just as beer is a social lubricant in real life, Twitter and Facebook are social lubricants Continue reading

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Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading



Social Media and Realtors: A Winning Combination

I had a great conversation with a terrific woman by the name of Evelyn Johnston recently. Evelyn is the Premier Short Sale Realtor in Elkhart County, Indiana—a busy niche during this challenging economic climate. I met her through a connection with Dave Woodson, a.k.a. “The Mad Mortgage Machine.” Evelyn and I compared life stories and learned that we had more than a few similarities… Continue reading