Kathy Sipple: Social Media Tips For Business


10 Ways Your Business Can Use Social Media
This is the slideshow from my presentation at the B2B Networking Expo last night in Schererville, Indiana.
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Look Who’s Talking: Reputation Management with Social Media

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading



THARG, Social Media Principles To Live By

“THARG!” What the heck does it mean? It kind of sounds like something a pirate might say when provoked, doesn’t it? In this case THARG is an acronym developed by Indiana’s own Amy Stark in her book “The 2009 Tweeter’s Almanac.” THARG stands for:

T – Transparency

H – Honesty Continue reading