Kathy Sipple: Social Media Tips For Business

March Tweetup Re-Cap

Thanks to all who turned out for the 2nd Northwest Indiana Tweetup (#nwitweetup) at Coladas Pizza in Valparaiso last night. Thanks also to Coladas Pizza for providing us with the flower leis (a big hit!) and the complimentary munchies. Those little bread bubbles are highly addictive…and go very well with beer, as it turns out.

Thanks also to Pat and Jerry Yocom from Lake Effect Embroidery (@LE_Embroidery) who donated two more #nwitweetup ball caps. Leanne Hoagland Smith (@coachlee) won the first one and Dave Continue reading

5 LinkedIn Tips for Better Networking

Here are 5 tips I offer for getting more out of networking with LinkedIn. I may offer 5 more some other day and these are not necessarily the 5 most important, but here they are:

1. Customize your public profile URL.

This means your profile URL will look like this:


instead of this:


What’s easier to remember and find? Don’t know how to do it? It’s easy… Log in to LinkedIn.com. Click on “Profile”, then click on “Edit Profile” tab. Scroll down to “Public Profile” (right above “Summary”) and click “edit.” You will be directed to a new screen. Click “edit” again next to “Your Public Profile URL.” Change it to something memorable–I would suggest your full name. Use a middle initial or and underscore if your first choice Continue reading

Coffeehouse Connections: Moving at the Speed of ‘Tweet’
March 18, 2009, 6:22 pm
Filed under: LinkedIn, Social Media, Social Media Marketing, Tweetup, Twitter

I am grateful and awed at the number of interesting people I have met along the way since launching my social media consulting business about two months ago. This post is meant to serve as an example of just how quickly strong networks can form as well as to credit the contributions of individuals and companies mentioned here. My social media network finds local connections crossing paths all over the place, but at the epicenter, I find a few key players–and we frequently seem to cross paths at Evelyn Bay Coffee Company in Continue reading

My Day in Chicago: Radio Interview at Vocalo, Talking Green with Chicago Business & One Very Helpful Cabdriver
March 13, 2009, 11:52 am
Filed under: Green Business, LinkedIn, Social Media Marketing, Twitter

A week or so ago, I received an invitation to do a radio interview about social media on 89.5 WBEW (vocalo.org) in response to an article in The Times about the Tweetup in Northwest Indiana February 26th. Although I didn’t know much about vocalo at the time, I knew WBEW as the Chesterton, Indiana-based sister station to WBEZ (91.5 FM), the flagship Chicago National Public Radio station Continue reading

10 Free (Or Almost Free) Social Media/Digital Marketing Tools Your Business Can Use

I want to thank Pat Yocom from Lake Effect Embroidery, a past Twitter 101 student, for inviting  me to speak today at her business leads group in Michigan City. There was great energy within the group–it’s nice to see the dynamics in action when a leads group is really working. I suspect that this group can put the following 10 tips to good use. Here’s the recap I promised:

  1. Web Site and Domain Name for Email
    If you don’t already have your own web site and email that uses your own domain name (i.e. kathy@mysocialmediacoach.com vs. kathy@gmail.com), price is not a good excuse Continue reading

The Shoemaker’s Children Who Had No Shoes
March 6, 2009, 3:22 pm
Filed under: LinkedIn, Social Media, Social Media Marketing, Tweetup, Twitter

Remember the story? The shoemaker was busy crafting wonderful shoes for everyone else in the village while his children ran around barefoot? Sadly, this analogy has been all too appropriate for me and my poor blog over the past month…

The good news is that the reason I have been so busy (and not devoting time to updating my blog) is that I have been networking, teaching and consulting like crazy! I added several new clients over the past month, taught 3 classes and launched Northwest Indiana Tweetup (#nwitweetup) last week, which was a big success and got a nice story in The Times Continue reading