Kathy Sipple: Social Media Tips For Business


Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading



Speak the Local Language

When I teach my social media classes, I tell students that each social networking site has different customs and expectations. Different types of conversations are going on in each place, depending on who is there and what they want to accomplish. I find metaphors helpful to explain…

LinkedIn is a little like an executive cocktail party. It’s pretty much all business all the time. People who are on this site are there for the most part to form business connections, period. And you better like blue, because that’s what your profile will look like. Don’t expect to find fancy “skins” that allow you to have a Continue reading



Web Site Launched

I launched a web site this week for my new training and consulting business: http://mysocialmediacoach.com. My mission is to teach small business owners how they can put use the power of social media marketing to grow their businesses.

I have been speaking with some business people one on one, but admittedly, the Valparaiso market is a little behind the curve on social media. I know it will catch on here, but we don’t have what you might call ‘critical mass’ yet for anyone who wants to implement Continue reading