Kathy Sipple: Social Media Tips For Business

January 27, 2009, 2:03 pm
Filed under: Uncategorized | Tags: ,

My sister Julie was finally released from the Rehabilitation Institute of Michigan on Friday, January 9th. A reporter and photographer from the Detroit Free Press were on hand to record the details of this joyous, long-awaited occasion. They wrote a very nice article on Julie and how our family used her blog and other social media tools to get the word out about her situation:


The next big move for Julie will be returning to independent living, hopefully in the not too distant future. Meanwhile, I continue my job search and have begun to pick up some freelance work, helping clients with social media marketing. I am focusing primarily on Realtors, recruiters and restaurants right now (the 3 R’s?) I am passionate about this technology and am eager to put my knowledge to work, helping clients to build their businesses.

I am working on improving my Twitter grade–possibly a vain pursuit, but I justify my attempts by rationalizing that it will help build my credibility in the eyes of my clients… Current grade is 97.2 with 470 followers. End of month goal is 500 followers and at least one post per day that adds value for my followers.

Roots Growing Deeper…
January 15, 2009, 4:16 pm
Filed under: CarePages, Social Media

Last week at this time, I was being interviewed over the phone by a reporter from the Detroit Free Press. Pat Amstett, a medical business writer, had been referred to us by Daria Drobny, the Learning Resource Coordinator at Rehabilitation Institute of Michigan (RIM), where my sister Julie was recovering from a stroke after a severe cerebral hemorrhage. When we were finished she told me she had planned to use our story as a sidebar to a main article she was writing about how families of patients use technology to help them through a health crisis. After hearing the details of Julie’s story though, she decided there was enough there for a story in its own right.

Pat asked if she and a staff photographer could be present at RIM when Julie was released Continue reading