Kathy Sipple: Social Media Tips For Business

Look Who’s Talking: Reputation Management with Social Media

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading

Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading

My Blooming Love Affair with Social Media Took Root During a Challenging Family Health Crisis

A series of unusual life circumstances gave birth to my passion for social media marketing in July of 2008.

I am no stranger to technology. I knew DOS before Windows existed and put together my first resume on a Mac 2SE. I’m really showing my age here… I’ll admit to being a leading edge GenXer who looks young for her age (I think.)

I have always enjoyed writing and had begun to explore writing articles for pay back in June 2008. After some exploring online, I found a site called Hubpages.com. I posted a few articles there on topics that Continue reading