Kathy Sipple: Social Media Tips For Business


Look Who’s Talking: Reputation Management with Social Media

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading

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THARG, Social Media Principles To Live By

“THARG!” What the heck does it mean? It kind of sounds like something a pirate might say when provoked, doesn’t it? In this case THARG is an acronym developed by Indiana’s own Amy Stark in her book “The 2009 Tweeter’s Almanac.” THARG stands for:

T – Transparency

H – Honesty Continue reading




Social Media and Realtors: A Winning Combination

I had a great conversation with a terrific woman by the name of Evelyn Johnston recently. Evelyn is the Premier Short Sale Realtor in Elkhart County, Indiana—a busy niche during this challenging economic climate. I met her through a connection with Dave Woodson, a.k.a. “The Mad Mortgage Machine.” Evelyn and I compared life stories and learned that we had more than a few similarities… Continue reading




No Reservations?

I stumbled onto this blog post today about Kristie Lu Stout, an anchor on CNN and mother of a 7-month old, reserving the URL, Twitter ID and Gmail account for her infant child. Talk about forward thinking!

A lot of people I encounter are interested in social media, but have some concerns about jumping in. What reservations, if any, do you have about social media? Some of the common objections I hear are: Continue reading



Speak the Local Language

When I teach my social media classes, I tell students that each social networking site has different customs and expectations. Different types of conversations are going on in each place, depending on who is there and what they want to accomplish. I find metaphors helpful to explain…

LinkedIn is a little like an executive cocktail party. It’s pretty much all business all the time. People who are on this site are there for the most part to form business connections, period. And you better like blue, because that’s what your profile will look like. Don’t expect to find fancy “skins” that allow you to have a Continue reading