Kathy Sipple: Social Media Tips For Business


Look Who’s Talking: Reputation Management with Social Media

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading



Social Media and Realtors: A Winning Combination

I had a great conversation with a terrific woman by the name of Evelyn Johnston recently. Evelyn is the Premier Short Sale Realtor in Elkhart County, Indiana—a busy niche during this challenging economic climate. I met her through a connection with Dave Woodson, a.k.a. “The Mad Mortgage Machine.” Evelyn and I compared life stories and learned that we had more than a few similarities… Continue reading



No Reservations?

I stumbled onto this blog post today about Kristie Lu Stout, an anchor on CNN and mother of a 7-month old, reserving the URL, Twitter ID and Gmail account for her infant child. Talk about forward thinking!

A lot of people I encounter are interested in social media, but have some concerns about jumping in. What reservations, if any, do you have about social media? Some of the common objections I hear are: Continue reading



Your Digital Marketing Strategy: What Do St. Bernard Puppies And Gardening Have To Do With I

Last week I met with a group of real estate agents hungry for information on social media marketing. Besides just learning about it, they were curious to know “how much time is this going to take?” and “what return will I get on my investment?”

An effective social media program does require some time. It’s not a magic machine that you set up once and forget about. By definition, that form of media would not be very social or interactive, which are two of the things that make social media marketing such a potentially effective vehicle for connecting with other people.

The social media marketing tools I showed are free. That doesn’t mean that they come without “cost” Continue reading



March Tweetup Re-Cap

Thanks to all who turned out for the 2nd Northwest Indiana Tweetup (#nwitweetup) at Coladas Pizza in Valparaiso last night. Thanks also to Coladas Pizza for providing us with the flower leis (a big hit!) and the complimentary munchies. Those little bread bubbles are highly addictive…and go very well with beer, as it turns out.

Thanks also to Pat and Jerry Yocom from Lake Effect Embroidery (@LE_Embroidery) who donated two more #nwitweetup ball caps. Leanne Hoagland Smith (@coachlee) won the first one and Dave Continue reading



5 LinkedIn Tips for Better Networking

Here are 5 tips I offer for getting more out of networking with LinkedIn. I may offer 5 more some other day and these are not necessarily the 5 most important, but here they are:

1. Customize your public profile URL.

This means your profile URL will look like this:

http://www.linkedin.com/in/kathylegnersipple

instead of this:

http://www.linkedin.com/in/nPr1smt1i994

What’s easier to remember and find? Don’t know how to do it? It’s easy… Log in to LinkedIn.com. Click on “Profile”, then click on “Edit Profile” tab. Scroll down to “Public Profile” (right above “Summary”) and click “edit.” You will be directed to a new screen. Click “edit” again next to “Your Public Profile URL.” Change it to something memorable–I would suggest your full name. Use a middle initial or and underscore if your first choice Continue reading