Kathy Sipple: Social Media Tips For Business


10 Ways Your Business Can Use Social Media
This is the slideshow from my presentation at the B2B Networking Expo last night in Schererville, Indiana.


Social Media as Social Lubricant?

I began thinking about how Twitter, Facebook and even LinkedIn have changed the nature of the networking events I attend. Curious whether others had already commented on this phenomenon, I tried Googling a few related words and stumbled onto a post from the Chicago Tribune that said, “Just as beer is a social lubricant in real life, Twitter and Facebook are social lubricants Continue reading




Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading




March Tweetup Re-Cap

Thanks to all who turned out for the 2nd Northwest Indiana Tweetup (#nwitweetup) at Coladas Pizza in Valparaiso last night. Thanks also to Coladas Pizza for providing us with the flower leis (a big hit!) and the complimentary munchies. Those little bread bubbles are highly addictive…and go very well with beer, as it turns out.

Thanks also to Pat and Jerry Yocom from Lake Effect Embroidery (@LE_Embroidery) who donated two more #nwitweetup ball caps. Leanne Hoagland Smith (@coachlee) won the first one and Dave Continue reading



Coffeehouse Connections: Moving at the Speed of ‘Tweet’
March 18, 2009, 6:22 pm
Filed under: LinkedIn, Social Media, Social Media Marketing, Tweetup, Twitter

I am grateful and awed at the number of interesting people I have met along the way since launching my social media consulting business about two months ago. This post is meant to serve as an example of just how quickly strong networks can form as well as to credit the contributions of individuals and companies mentioned here. My social media network finds local connections crossing paths all over the place, but at the epicenter, I find a few key players–and we frequently seem to cross paths at Evelyn Bay Coffee Company in Continue reading