Kathy Sipple: Social Media Tips For Business

10 Ways Your Business Can Use Social Media
This is the slideshow from my presentation at the B2B Networking Expo last night in Schererville, Indiana.

Social Media as Social Lubricant?

I began thinking about how Twitter, Facebook and even LinkedIn have changed the nature of the networking events I attend. Curious whether others had already commented on this phenomenon, I tried Googling a few related words and stumbled onto a post from the Chicago Tribune that said, “Just as beer is a social lubricant in real life, Twitter and Facebook are social lubricants Continue reading

Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading

March Tweetup Re-Cap

Thanks to all who turned out for the 2nd Northwest Indiana Tweetup (#nwitweetup) at Coladas Pizza in Valparaiso last night. Thanks also to Coladas Pizza for providing us with the flower leis (a big hit!) and the complimentary munchies. Those little bread bubbles are highly addictive…and go very well with beer, as it turns out.

Thanks also to Pat and Jerry Yocom from Lake Effect Embroidery (@LE_Embroidery) who donated two more #nwitweetup ball caps. Leanne Hoagland Smith (@coachlee) won the first one and Dave Continue reading

Coffeehouse Connections: Moving at the Speed of ‘Tweet’
March 18, 2009, 6:22 pm
Filed under: LinkedIn, Social Media, Social Media Marketing, Tweetup, Twitter

I am grateful and awed at the number of interesting people I have met along the way since launching my social media consulting business about two months ago. This post is meant to serve as an example of just how quickly strong networks can form as well as to credit the contributions of individuals and companies mentioned here. My social media network finds local connections crossing paths all over the place, but at the epicenter, I find a few key players–and we frequently seem to cross paths at Evelyn Bay Coffee Company in Continue reading

The Shoemaker’s Children Who Had No Shoes
March 6, 2009, 3:22 pm
Filed under: LinkedIn, Social Media, Social Media Marketing, Tweetup, Twitter

Remember the story? The shoemaker was busy crafting wonderful shoes for everyone else in the village while his children ran around barefoot? Sadly, this analogy has been all too appropriate for me and my poor blog over the past month…

The good news is that the reason I have been so busy (and not devoting time to updating my blog) is that I have been networking, teaching and consulting like crazy! I added several new clients over the past month, taught 3 classes and launched Northwest Indiana Tweetup (#nwitweetup) last week, which was a big success and got a nice story in The Times Continue reading