Kathy Sipple: Social Media Tips For Business


Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading



Social Media and Realtors: A Winning Combination

I had a great conversation with a terrific woman by the name of Evelyn Johnston recently. Evelyn is the Premier Short Sale Realtor in Elkhart County, Indiana—a busy niche during this challenging economic climate. I met her through a connection with Dave Woodson, a.k.a. “The Mad Mortgage Machine.” Evelyn and I compared life stories and learned that we had more than a few similarities… Continue reading



Your Digital Marketing Strategy: What Do St. Bernard Puppies And Gardening Have To Do With I

Last week I met with a group of real estate agents hungry for information on social media marketing. Besides just learning about it, they were curious to know “how much time is this going to take?” and “what return will I get on my investment?”

An effective social media program does require some time. It’s not a magic machine that you set up once and forget about. By definition, that form of media would not be very social or interactive, which are two of the things that make social media marketing such a potentially effective vehicle for connecting with other people.

The social media marketing tools I showed are free. That doesn’t mean that they come without “cost” Continue reading