Kathy Sipple: Social Media Tips For Business


10 Ways Your Business Can Use Social Media
This is the slideshow from my presentation at the B2B Networking Expo last night in Schererville, Indiana.


Look Who’s Talking: Reputation Management with Social Media

I usually like to focus on the up-side of social media marketing for business. After all–it’s free, not too difficult to learn and manage with proper training and a great way to build and maintain relationships with customers. So what’s the “other” side? Reputation management. In a nutshell, businesses need to think about what they could be losing by refusing to participate effectively in social media. I have a bit of bad news for those businesses–just because you decide you don’t have the time or inclination to participate in social media doesn’t mean negative comments and conversations aren’t Continue reading



THARG, Social Media Principles To Live By

“THARG!” What the heck does it mean? It kind of sounds like something a pirate might say when provoked, doesn’t it? In this case THARG is an acronym developed by Indiana’s own Amy Stark in her book “The 2009 Tweeter’s Almanac.” THARG stands for:

T – Transparency

H – Honesty Continue reading



Social Media as Social Lubricant?

I began thinking about how Twitter, Facebook and even LinkedIn have changed the nature of the networking events I attend. Curious whether others had already commented on this phenomenon, I tried Googling a few related words and stumbled onto a post from the Chicago Tribune that said, “Just as beer is a social lubricant in real life, Twitter and Facebook are social lubricants Continue reading




Connections: Everyone Happens for a Reason

I just got back from a Learn at Lunch lecture by Post-Tribune Columnist Jerry Davich at the Porter County United Way in Valparaiso. Jerry was speaking about his recent book: “Connections: Everyone Happens for a Reason.” I was intrigued by the book’s title because it’s something I’ve always inherently felt to be true—just hadn’t come up with that particular wording… Continue reading



Social Media and Realtors: A Winning Combination

I had a great conversation with a terrific woman by the name of Evelyn Johnston recently. Evelyn is the Premier Short Sale Realtor in Elkhart County, Indiana—a busy niche during this challenging economic climate. I met her through a connection with Dave Woodson, a.k.a. “The Mad Mortgage Machine.” Evelyn and I compared life stories and learned that we had more than a few similarities… Continue reading




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